Social media—Facebook, Twitter, LinkedIn, blogging, YouTube, Flickr.com, and all the others—are becoming integrated into search engine ranking algorithms more and more. Your Facebook page will appear in search results just like your website. Your videos will be ranked by the YouTube search engine, the Google, Bing, and Yahoo's video search category results, and in each of their blended search results. Your social media presence is counted as one of the 250+ factors that go into stack ranking the search results for any given key phrase. Social media helps establish your company or products as relevant, reachable, and responsive. Like in face-to-face marketing, the relationship wins the sale.
Need help setting up a Facebook account? Need a blogger? Want someone to come to your club to talk about the benefits of social media in their area of focus? Contact Search Engine Catalyst at info@searchenginecatalyst.com for rates.
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