Google Analytics Basic Setup
Google Analytics, or any web analytics tool, is an essential part of your SEO toolkit. You can measure the cause and effect of your SEO efforts, see your organic traffic increase over time, and identify issues. Right out of the box, Google Analytics will track visitors to your website, but it comes with the ability […]
What’s Important in the Search Quality Raters Full Guidelines 2015
Google, in my opinion, is smart to hire human testers to rate their algorithm’s performance. In the past, abbreviated guidelines have been leaked. This year, Google caved and released the full version of the Search Quality Raters Guidelines. It is 160 PDF pages, but you should not be afraid of this linear reading exercise. The […]